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10 Blog Posts I’ll Never Publish Due to Controversy

No SEO stuff here; this one’s just for fun.

I can’t tell you how many emails I get asking if I’ll write a post exposing hypocrisy ABC or that Fraudulent Company practices XYZ. It’s a lot. The thing is – I wish I could writeΒ those postsΒ and offer them up to the search blogosphere. The information is valuable, whether it’s helping you avoid a scam or giving you insight into the ethics of consultants and businesses in the space. Problem is, the great value to a large number of community participants isn’t worth the negative backlash, controversy, and turmoilΒ caused byΒ a few.

I have to face facts – when I’ve had negative backlash from blog posts in the past, it’s hurt my reputation, my business, and myΒ bottom line (I’d bet even you SEOmoz bloggers have encountered this). There are glaring examples throughout the industryΒ – the search blogosphere is a rough place, with a tragically high number of aggressive, opportunistic bloggers and participants happy to tear people and companies down for the joy of seeing their name mentioned around the web. Quite honestly, I suspect it’s not just search.Β Check out the horrificΒ uproars in the scrapbooking worldΒ (yes, scrapbooking). I’m hardly the first to observe that the web isn’t conducive to maturity, forethought, or consideration for others – just the opposite. See diagram below:

Captain Obvious Report, July 2008: Behaviors of Average, Non-Professional Participants Across Various Media Channels

However, in the spirit of moz-parency (haveΒ you coined that yet, Rand?)Β and in order to have a little fun with all those topics I’d love to write about but can’t, I figured an anonymousΒ “Top Ten List” of the posts I’d most love to disclose would be just the ticket:

  1. Hey Major Search Engine – Remember that Client I Did Work for That You Called Up and Requested That they Cloak their Content for You? Yeah, Can You Spell Hypocrisy?
  2. The Five SEOΒ Personalities Who Will Only Make You More Confused if You Read Them
  3. Ahem. I Believe You’ve Now Been Proven Wrong, Ms. SEO Blogger. How About an Apology?
  4. Why All those “Top Ranked” SEO Company Lists are Full of Sh-t
  5. The 4709 Threads That Should Never Have Gone Popular on Sphinn, and the 112 that Were Decent
  6. Dear Conference Organizers, Why Do You Continually Invite ThoseΒ Same 3 Terrible Speakers to Present?
  7. Sorry So-and-So, Because of that Homophobic/Racist/Misogynistic/Political Post or Comment, It’s Unlikely I’ll Ever View You or Your Work with Respect Again
  8. Things to Keep in Mind About Matt Cutts – He Gets Personal, He Never Forgets What You Did 5 Years Back and, Although He Claims to Be Even-Handed (and probably wants to be), Google Would Be a Worse Search Engine if He Was.
  9. 2 Text Link Brokers Whose Links Haven’t Been Found Yet, And 1 Whose Links You Can Buy to Hurt Your Competitors
  10. Sure, You Probably Hate These 3 A$$hole Bloggers, But They Keep You Honest, Don’t They?

Now I think I’ll sit back, relax, and watch the comments try to figure out who I’m talking about. Of course, knowing the goody-two-shoes mozzers, they probably won’t even post this (but you gotta admit – I put in a lot of work on that diagram to make it hard to resist).

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