Hey Moz fans! I’m Ellie, and I’m part of the newly formed Customer Success team at Moz. As part of the “S” team, I work to teach customers how to be successful marketers and awesome Moz users.
Whether you’re an old pro or a newb, we want to help you achieve your marketing goals. That’s why the Success Team and the Help Team at Moz decided to put together some tips and tricks to bring your Moz knowledge to the next level. Think of them as “power-ups” for your Moz boss fights!
We recorded several videos to provide step-by-step guides to the Moz tools for you. Be sure to watch the videos in the bottom right-hand corner for a laugh, and see how many video game references you can find!
1. Find the best time to tweet
Learn how to time your tweets to coincide with your Twitter followers’ activity with this
Followerwonk walkthrough, which also shows me in action at my side job as PR specialist at the Death Star.
Tweet this: Find the best time to tweet: One of 10 video tips to take @Moz tools to the next level
2. Get the web’s best SERP analysis report
Watch Nick’s guide to gathering intel on a competitor and exporting a detailed SERP report using the
Keyword Difficulty tool.
Tweet this: Get the web’s best SERP analysis report: One of 10 video tips to take @Moz tools to the next level
3. Research local categories and keywords
Sam walks you through how to use the
Moz Local category research tool to gather local keyword ideas.
Tweet this: Research local categories and keywords: One of 10 video tips to take @Moz tools to the next level
4. See your ranking history
Looking for your keyword rankings history? David gives you a step-by-step guide on where to download and export the report in
Moz Analytics. Also, discover an automated way to get keyword ranking PDF reports sent directly to your inbox.
Tweet this: See your ranking history: One of 10 video tips to take @Moz tools to the next level
5. Gather new keywords to track
Rock your keyword list with the keyword opportunities tab in
Moz Analytics – Chiaryn and her sweet puppy Lettie Pickles show you how it’s done.
Tweet this: Gather new keywords to track: One of 10 video tips to take @Moz tools to the next level
6. Explore your SERPs with MozBar
Abe demonstrates how to use the
MozBar to enhance search results and quickly export reports right from the SERPs.
Tweet this: Explore your SERPs with MozBar: One of 10 video tips to take @Moz tools to the next level
7. Discover who to target on Twitter
I explain how to build an outreach campaign and gain followers on Twitter using the “Compare users” tab in
Followerwonk.
Tweet this: Discover who to target on Twitter: One of 10 video tips to take @Moz tools to the next level
8. Uncover your site’s broken links
From his tiny box in the corner of your screen, Matt shows you how to export and explore a CSV from the Crawl Diagnostics tab in
Moz Analytics.
Tweet this: Uncover your site’s broken links: One of 10 video tips to take @Moz tools to the next level
9. Find your competitor’s most popular content
Analyze your competitor’s most successful content to gain ideas for your own strategy using
Open Site Explorer, as Rachael demonstrates.
Tweet this: Find your competitor’s most popular content: One of 10 video tips to take @Moz tools to the next level
10. Scope out your competitor’s fresh links
Roger the Mozbot and I show you how to see fresh links pointing to your competitor but not to you (yet!) using
Fresh Web Explorer.
Tweet this: Scope out your competitor’s fresh links: One of 10 video tips to take @Moz tools to the next level
Hopefully these tips and tricks give you some ideas of how to take your Moz game to the next level. Maybe you’re even ready to do your
speed run through Moz Pro! If you have some Moz protips of your own, share them with us in the comments below!
