As online marketers gear up for 2013, it’s clear that the methods we use to acquire backlinks to our and our clients websites have changed. It is also clear that Google will continue to roll countless updates that will have some impact (big and small) on sites that aren’t careful with their link building tactics.
Because of this, I decided to put together a compilation of all the amazing link building posts I have read this year (whether they were published this year or not) as a guide to future proof your link strategy and execution. It’s important to remember that although these strategies work amazingly well, you shouldn’t count on just one of them to help you secure search engine visibility, rather work to build a well-rounded portfolio of backlinks which will limit your risk if the almighty Google one day decides to discount the strategy.
To get started, I’ve grouped each resource into one of eight buckets: Guest Blogging, Social Media, Blogging / Link Bait, Broken Link Building, Online PR, Competitive Link Building, Giveaways, and Localized Link Building. So without further ado, the 47 resources to carry your link building through 2013!
Guest Blogging
Taking Another Look At Guest Blogging & Outreach – Search Engine Watch
4 Prospecting Approaches for Broken Link Builders – Citation Labs
Guest Blogging Done Right – WhiteFire
The One Element Most Linkbuilders Miss – JohnFDoherty.com
Guest Blogging As A Future-Proof Marketing & Link Building Strategy – SEO Gadget
Social Media
Scalable Link Building Using Social Media – Whiteboard Friday – SEOmoz
How Social Media Drives Killer Links – Stone Temple Consulting
Social Media Links – How SEO and Social Work Together For Link Building – TopRank
Guide To Finding Linkbuilding Targets With Social Media – Search Engine Land
3 Ways To Build Links Through Social Media – WordTracker
5 Tips To Kick Start Your Link Building via Social Media Monitoring – Search Engine Watch
Using Social Media To Build Links & Impact Your SEO – SEO.com
How To Construct and Use Personas For Link Building and Social Media – Kaiserthesage
Blogging / Link Bait
Infographic Link Building: Reverse Image Search – PaddyMoogan.com
88 Content Creation Ideas for Better Business Blog Posts, Images, or Videos – Search Engine Watch
The Pinterest Effect – Avalaunch
How To Future Proof Your Infographic Strategy – RossHudgens.com
Appearance Matters: How To Format Your Blog Posts For Social & Linkbait Success – Search Engine Journal
Content Marketing: How To Sell Executives On The Idea & Cost – SEO.com
Let’s Talk About Future Bait – LinkBuildr
How To Create A Top List That Goes Viral – Skyrocket SEO
Broken Link Building
Broken Link Building Tips: Interview With Melanie Nathan – Citation Labs
5 Creative Broken Link Building Strategies – Pointblank SEO
Creative Broken Link Building Tips With Jon Cooper – SEO Book
The Reciprocity Link Building Method – Search Engine People
Broken Link Building: Feast On Your Competitors This Thanksgiving – SEER Interactive
A Tactical Guide To Broken Link Building – Blue Fountain Media
Online PR
Why PR Outreach & Dating Are One In The Same – iAcquire
What Bloggers Are Saying About Your PR Pitch – Distilled
Create Your Own Damn News – SEO.com
SEO Mindshift: Link Building As Online PR & Social Promotion – TopRankBlog
Better Than Link Building: Authority Building With HARO – Small Business Search Marketing
Summary: Online PR Strategies on #SEOchat – Search Marketing Weekly
Competitive Link Building
Competitor Backlink Analysis in Excel – SEER Interactive
How To Use BuzzStream With The Competitive Link Finder From SEOmoz – BuzzStream
A Stalker’s Guide To Competitive Link Building – BlueGlass
Find Your Competitors 404s & Dominate Competitive Link Building – Vysibility
Competitor Analysis For Linkbuilding: A Guide For People Who Hate Link Building – SEOmoz
Expand Your Link Building Competitive Analysis For New Opportunities – Matthew Diehl
Giveaways
Giveaways For SEO: The (Almost!) Definitive Guide – SEOmoz
How Contests and Giveaways Drive Long Tail SEO Traffic – SEO Body Builder
Running Giveaway Competitions for Links & SEO – SEOmoz
Localized Link Building
Link Building For Local Search – Search Engine Watch
Local SEO Directories & Gyro Sandwiches – Portent
5 Local Linkbuilding Ideas For The Post-Penguin/Panda Era – Search Engine Land
The Complete Guide To Link Building With Local Events – SEOmoz
5 Practical Link Building Strategies For Local Businesses – Search Engine People
So there you have it… the 47 resources to carry your link building through 2013. I hope you’ve found as much value in these posts as I have this year. If you have any other resources you’d like to add to the list, please share in the comments section below!
