Admitedly, this is an ambitious list, but it’s also a worthwhile one. Below, I’ve attempted to lay the foundation for every piece of website data available to marketers, researchers and the curious. Competitive analysis experts, welcome to data paradise:
Technical Data
Ownership/Hosting Data
Statistics/Popularity Data
- Alexa Rank – via Alexa
(e.g. SEOmoz @ Alexa – 864th most popular site) - Alexa Reach – via Alexa
(e.g. SEOmoz @ Alexa – 1395 per million users) - Alexa Page Views Estimate – via Alexa
(e.g. SEOmoz @ Alexa – 2.7 per user) - Google Trends Data – via Google Trends
(e.g. SEOmoz – no data; only available for highly searched-for domains) - Compete Snapshot – via Compete.com
(e.g. SEOmoz – 5854 visitors in August, ranked #204,215th most popular site; no direct linking in) - Ranking.com Rank – via Ranking.com
(e.g. SEOmoz – 26,741st most popular site) - Netcraft Ranking – via Netcraft
(e.g. SEOmoz – 20,319th most popular site) - Bloglines Subscribers – via Bloglines Feed Search
(e.g. SEOmoz – 448 subscribers)
Search Engine Indexing Data
Link Data
- Yahoo! Link Data – via Yahoo! Site Explorer
(e.g. SEOmoz – 187,234 external links) - Technorati Link Data – via Technorati
(e.g. SEOmoz – 8,961 links from 2,541 blogs) - MSN Link Data – via Live.com
(e.g. SEOmoz – 107,512 external links) - Google Link Data – via Google (note that this information is purposefully inaccurate)
(e.g. SEOmoz – a uselessly erroneous 2,370 links) - Google PageRank – via RankAlert (shows for all 72 datacenters)
(e.g. SEOmoz – PR 5/10 or 6/10 depending on DC) - Exalead Links – via Exalead
(e.g. SEOmoz – 4,308 external links)
Social Tagging Data
Third-Party Trust Metrics
Important Directory & Site Listings
Press & Media Mentions
Wow… That took a bit longer than I expected and now it’s 2am… You’d think I’d learn not to start ambitious blog posts at midnight. So, dear readers, any others to share?
p.s. I almost forgot that today is the SEOmoz blog’s official 2-year anniversary. Happy B-day blog 🙂
