-
seo
Web hosting for SEO: Why it’s important
Want to know an easy way to speed up and improve the overall performance of your website? Invest in good hosting. Ignorance is no longer an excuse for any company to use a cheap web host. Website performance is a critical element that can help improve your rankings, traffic and conversions. This guide will cover everything you need to understand…
Read More » -
seo
SEM career playbook: Overview of a growing industry
Digital marketing is a great career field. For more than two decades, digital marketing has been a growing field where individuals can thrive and build impressive careers. The industry is always changing. But one thing that won’t change is that companies will continue to need smart people to manage their digital marketing initiatives. U.S. digital ad spending will continue to…
Read More » -
What Is SEO – Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Services you provide. Information on topics in which you have deep expertise and/or experience. The better visibility your pages have in search results, the…
Read More » -
What is PPC – Pay-Per-Click marketing?
PPC stands for pay-per-click. PPC is a form of online marketing where advertisers pay each time a user clicks on one of their ads. The most common form of PPC advertising is through search engines, such as Google Ads, where advertisers bid on keywords and their ads appear at the top of search engine results pages (SERPs) when those keywords…
Read More » -
PPC
Google Analytics 4 guide for PPC
Like many of you, the first time I looked at Google Analytics 4, I immediately closed it and said, “nope!” A year passed. Then we learned that Universal Analytics was going away in 2023, which finally forced me to explore GA4. It feels like going from Windows to Mac. You just have to know what you’re looking at. Universal Analytics…
Read More » -
PPC
5 ways to get PPC and SEO working together
Causes of friction between SEO and PPC often occur because we tend to use different sources of truth for each channel and build silos of communication between teams. The main core areas of friction? Usually: Reporting Landing pages Budget Here are five ways you can get your PPC and SEO campaigns working together. Tip 1: Collaborate on first-party data readiness…
Read More » -
seo
How I Develop Successful Link Building Strategies for My Clients
Here’s how I approach prospecting: I start by using Google Search operators to find relevant websites. For example, suppose my client’s site is about sports, specifically marathon training. In that case, I might use queries like intitle:marathon training -recovery plan -“injury” to find sites that discuss marathon training but may lack content on post-race recovery or injury prevention. Once I…
Read More » -
seo
Optimizing for AI Overviews
Now, as I mentioned, there are caveats when it comes to optimizing. It is appearing. It’s like the featured snippet where you want to appear in there, but you’re not necessarily going to show up in organic down below. There’s that risk that ifyou mess with your relevance, that might impact your rankings. So the other caveats, they’ve been rolling…
Read More » -
seo
My Top 5 Local SEO and Marketing Takeaways From MozCon 2024
Moz’s own Tom Capper gave a fascinating talk on the critical importance of understanding how Google views search intent as a means of informing how we can support customer journeys. Search intent is typically broken down into four categories: informational, navigational, commercial, and transactional. It was very confirming to see that Tom’s research found that Google commonly understands local searches…
Read More » -
seo
Analyze the Google Link Command
RustyBrick – a frequent poster on SEOChat and many of the other major search engine forums released a tool over the summer that conducts an advanced analysis of the links listed in Google’s link command. The link popularity analysis revealed some fairly interesting things. In addition to showing how PageRank is being passed, I discovered that several links which I…
Read More »
