seo
Search Engine Optimization
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Top SEO Tips for 2024 — Whiteboard Friday
The other thing I think it’s worth thinking about when we think about differentiation and competitors is cyborg content. And what do I mean by this? When I say cyborg content, I don’t necessarily mean that you need to be robocop. However, I think that we should be thinking about the way that we balance user-generated content, UGC, and AI…
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Embracing GenAI-Powered Search — Will Companies Have to Rethink Marketing Strategies?
The short answer is yes. Businesses that rely on Google Search to bring traffic and revenue to their websites are always trying to keep up with how their results are shown or where they come up in the search results. Generative AI and AI chatbots are reshaping how people search and find information, challenging traditional SEO strategies. It’s been over…
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Meet Our MozCon 2024 Community Speakers
Major high fives and fist bumps for each and every person who took the time to submit a pitch for a chance to nab a MozCon 2024 Community Speaker spot! The caliber of pitches we received this year was undeniably one of the strongest we’ve ever seen, which is both exciting for the future of the industry and incredibly difficult…
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E-E-A-T Quick Wins — Whiteboard Friday
So, let’s get into some E-E-A-T quick wins. Use real authors Quick win number one: use real authors. This is fundamental when it comes to E-E-A-T helpful content. Users want to be convinced that the person who’s writing the content actually knows what they’re talking about. So, if you’re not using real authors, that’s a problem because, again, it’s something…
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How to Make AI Your Writing Sidekick for Content Marketing
AI opens up a universe of opportunities. As new AI tools emerge every day, so do new ways of using AI in your business and everyday life. You can use AI to do almost anything. But that doesn’t mean AI will replace content marketers, SEOs, or writers — or, at least, won’t replace them yet. AI has a lot of…
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Claddagh: How Local Businesses Inspire Love, Loyalty, and Friendship
These three common scenarios can stand in the way of earning the love, loyalty, and friendship of your customers. Fortunately, each of them has a solution you can implement to re-open clear pathways to forming genuine relationships: 1. Lack of employee training in company culture and standards damaging customer experience 65% of respondents to Moz’s large survey on the habits…
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How the SERPs Guide Content — Whiteboard Friday
Next up, we have images, and here, a few different things are happening on the search results. We might see some little tiles of images. They all can have a different size. There’s no clear structure or guideline. Sometimes it looks a bit inspirational, almost like Pinterest type content. What it means for you, if you see something like this,…
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Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand
Choice overload is partially why users choose familiar options, and this is why leveraging familiarity can be a superpower to make your brand stand out in a sea of similar choices. 2. It modulates the way we perceive experiences Familiarity bias is not only a resource optimization process but also a real tool that has been shown to modulate attention,…
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14 Local Search Developments You Need to Know About From Q1 2024
How significant? Enough that Near Media needed to produce a visual glossary to help us all understand what the new elements are. Their outlet is doing a great job at tracking the ongoing evolution of what appears to be Google’s response to the requirements of the Digital Markets Act, which went into full effect in 2023. Watch a video demo…
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How Inclusivity Drives Link Diversity — Whiteboard Friday
So, what are the key takeaways, and how do you put this into practice and get going into having more of an inclusive link-building strategy? Update your personas I’d say update your personas. So we as marketers all have our personas, our key audiences. We get them worked out, and we do that on a regular basis. Always think about…
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