Content Marketing
Content Marketing
-
(no title)
What Is a Pillar Page? Pillar pages—also called pillar posts or content pillars—are pieces of content that serve as the cornerstone of a topic cluster—a group of pages created to establish a website’s authority on a specific subject. They provide a comprehensive overview of a broad topic and link to related content pieces. For example, let’s say you want to…
Read More » -
What is an Email Bounce and What Can You Do About It?
Email bounces occur when you try to send an email to an address but receive an automatic notification that your email has been rejected. There are a number of reasons why email bounces can happen, and for marketers sending large volumes of emails, it can impact the scope of a campaign. Understanding why email bounces occur, and using tools to…
Read More » -
What Is Organic Content? Benefits, Types, and Best Practices
What Is Organic Content? Organic content is any content audiences find on their own that doesn’t rely on paid marketing techniques. Meaning you share it without paying for advertising space. Here’s an example: When someone goes to Google and types “best coffee grinder” into the search bar, the search results provide links related to coffee grinders. The first group of…
Read More » -
Content Monitoring: A Step-by-Step Guide [+ 9 Metrics to Track]
What Is Content Monitoring? Content monitoring involves assessing how well your articles, landing pages, social media posts, and other content performs. And observing your competitors’ performance to gain insights that can improve your efforts. For instance, if your blog posts consistently show high bounce rates or low engagement, that may mean your content doesn’t align with what your audience wants. …
Read More » -
What Is a Landing Page? Examples + Best Practices
What Is a Landing Page? A landing page is a webpage designed to persuade users to take a specific action. For example, signing up for a newsletter, purchasing a product, or registering for an event. Users often arrive at landing pages via a pay-per-click advertising campaign. But they may also find your landing page through your homepage, social media posts,…
Read More » -
What Is a Pillar Page & How to Create One (+ Examples)
What Is a Pillar Page? Pillar pages—also called pillar posts or content pillars—are pieces of content that serve as the cornerstone of a topic cluster—a group of pages created to establish a website’s authority on a specific subject. They provide a comprehensive overview of a broad topic and link to related content pieces. For example, let’s say you want to…
Read More » -
89 Compelling Blog Niche Ideas in 2024 (& How to Choose One)
What Is a Blog Niche? A blog niche is the topic or subject your blog focuses on. It’s the overarching theme that unifies all of your blog content. For example, a blog about vegan recipes would be in the “vegan food” niche. While a blog about hiking and backpacking gear would be in the “outdoor adventure” niche. Why Is It…
Read More » -
What is Topical Authority? (+ How to Build It)
What Is Topical Authority? Topical authority refers to a website’s expertise and credibility on a particular subject. And building it through high-quality content is a powerful way to establish your expertise and credibility on subjects relevant to your business. This helps with earning your target audience’s trust, improving your search engine rankings, and possibly driving more conversions. For example, The…
Read More » -
How to Format Blog Posts: 7 Tips to Boost Engagement
Creating a high-quality blog post isn’t as simple as writing all the proper words. The way it’s formatted also makes a huge difference. But before we get into formatting details, let’s start with the basics. What Is a Blog Post Format? A blog post format refers to the way you present your blog post’s ideas. It covers elements like: How…
Read More » -
Quality Content: What It Is + 10 Actionable Tips for Success
What Is Quality Content? Quality content typically refers to content that is useful, accurate, reliable, and relevant to its intended audience. It is well-researched and thoughtfully produced to provide genuine value—the exact information or solutions that readers are seeking. But how to measure content quality? There’s no universal process to measure a content quality score. Each website, publisher, or platform…
Read More »
