seo
Search Engine Optimization
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Web hosting for SEO: Why it’s important
Want to know an easy way to speed up and improve the overall performance of your website? Invest in good hosting. Ignorance is no longer an excuse for any company to use a cheap web host. Website performance is a critical element that can help improve your rankings, traffic and conversions. This guide will cover everything you need to understand…
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SEM career playbook: Overview of a growing industry
Digital marketing is a great career field. For more than two decades, digital marketing has been a growing field where individuals can thrive and build impressive careers. The industry is always changing. But one thing that won’t change is that companies will continue to need smart people to manage their digital marketing initiatives. U.S. digital ad spending will continue to…
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What Is SEO – Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Services you provide. Information on topics in which you have deep expertise and/or experience. The better visibility your pages have in search results, the…
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How I Develop Successful Link Building Strategies for My Clients
Here’s how I approach prospecting: I start by using Google Search operators to find relevant websites. For example, suppose my client’s site is about sports, specifically marathon training. In that case, I might use queries like intitle:marathon training -recovery plan -“injury” to find sites that discuss marathon training but may lack content on post-race recovery or injury prevention. Once I…
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Optimizing for AI Overviews
Now, as I mentioned, there are caveats when it comes to optimizing. It is appearing. It’s like the featured snippet where you want to appear in there, but you’re not necessarily going to show up in organic down below. There’s that risk that ifyou mess with your relevance, that might impact your rankings. So the other caveats, they’ve been rolling…
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My Top 5 Local SEO and Marketing Takeaways From MozCon 2024
Moz’s own Tom Capper gave a fascinating talk on the critical importance of understanding how Google views search intent as a means of informing how we can support customer journeys. Search intent is typically broken down into four categories: informational, navigational, commercial, and transactional. It was very confirming to see that Tom’s research found that Google commonly understands local searches…
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Analyze the Google Link Command
RustyBrick – a frequent poster on SEOChat and many of the other major search engine forums released a tool over the summer that conducts an advanced analysis of the links listed in Google’s link command. The link popularity analysis revealed some fairly interesting things. In addition to showing how PageRank is being passed, I discovered that several links which I…
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Older Sites Succeeding?
In the initial testing of the survey, one fact that consistently appears in the results that rank in the top 10 are sites that have been around a long time. Obviously, these sites have had greater time to build links & content, but there appears to be little correlation between these items. The data seems to suggest that age by…
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EGOL from SEOChat Blows Minds
In two excellent posts in reply to an old theory about a conspiracy surrounding Google’s toolbar, EGOL points out the value of SEO money being spent on internally developed content and then goes on to say: Someday, google will rank a site mainly, if not entirely, by its content. You can bull**** people with links but content is the only…
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Age of Websites
An excellent thread at SEOChat is helping to uncover an uncomfortable phenomenon at Google – sites that rank well are very, very old. While this has been speculated about for many months, these are the first publications of any scale to be released. Read the thread – Proof Of Search Position Based On Age Of Domain? Then, check out the…
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