seo
Search Engine Optimization
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Using RSS Readers to get the Latest SEO News
The use of RSS has greatly expanded over the last 18 months, with every blogger on the web expounding on the virtues of subscribing to feeds. This process may seem daunting to the SEO & web reading neophyte, but luckily, this system is actually quite easy to use. Below is a list of steps to follow in order to get…
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Computationally Expensive – What Google Can & Can’t Do
Even the great and powerful Google is limited in the number of operations and complexity of calculations in the algorithm. Many SEOs often attribute far more power and subtlety to Google’s ranking criteria and filtering technology than is technologically possible, even with their recent growth to more than 100,000 servers (see NY Times Article). Google is indeed the powerhouse of the…
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Yahoo! a Better Buy
An article in Forbes – Yahoo!’s Growth Prospects ‘Superior’ To Google’s – notes that Merrill Lynch has upgraded earnings estimates for Yahoo! while lowering estimates for Google. The primary source for this shift appears to be Yahoo!’s market diversity and ability to generate revenue from multiple sources. Google has an exceptionally strong brand, but does not have much room for…
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Static vs. Dynamic URLs
Many in the SEO world have long questioned the neccessity of re-writing dynamic URLs – those that pull content from databases – into static URLs that appear to end with a finite .php/.asp/.html/etc. A dynamic URL is often criticized by search optimizers because of the difficulties search engines have had indexing and reading them in the past. Currently, however, Yahoo!,…
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Chart of Google’s -asdf Phenomenon
SEOmoz has put together a small chart analyzing the top 20 results for two searches at Google, one a normal 2-word phrase, and the other with much discussed -asdf filter (done by appending 15 -asdf onto the back of the query). The two unique results sets have been analyzed using every known method of SEO measurement, including links, theme, age,…
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Is PageRank Still Important?
A recent thread at SEW takes a poll asking whether anyone still cares about PageRank. The important thing for SEOs to remember, whether they are experienced or new to the optimization process is that PageRank, like link popularity, age, theme and dozens of others is simply a metric that can be used to measure your site against the competition. PageRank in its…
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Scientific American Covers the World of Search
An excellent, in-depth article from the Scientific American was published earlier this week. The article goes deep inside the search industry and discusses many of the cutting edge technologies and ideas that are propelling the growth and innovation of the market. The article – Seeking Better Web Searches – by Javed Mostafa, discusses issues such as: Searchinig the ‘hidden’ or…
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Search Partnerships & Manual Manipulation of the SERPs
Manual manipulation of the search engine results was first publicized by Yahoo!’s use of the H=0/1/2/3 phenomenon. This surprising discovery alerted SEOs to the fact that for very popular keyword phrases, the top results could not be manipulated with any algorithmic targeting. Nevertheless, the issue has, relatively speaking, died on the vine. Over the past 6 months, however, more and more…
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Visual Page Segmentation & MSN
An incredible research paper from Microsoft highlights the advancements in search engine link detection technology. The paper, VIPS: a Vision-based Page Segmentation Algorithm – discusses the use of page segmentation through a relatively simple algorithm that allows search engines to deduce which sections of a page are content, navigation, advertising, etc. and then raise or lower the impact of links…
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Understanding Google’s Dancing Datacenters
Every request that comes into Google’s search is sent to a specific datacenter where the results are returned. As of today, there are more than 50 unique IP addresses known to the SEO world that are returning slight variations of search results. Although many ponder the reason for this, clearly it is something that has been a part of Google’s search…
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