seo

Gauging Keyword Performance

Gauging Keyword Performance

Today has me thinking on the subject of measuring keyword performance. I’m about to begin a relatively large scale campaign on both the organic and PPC side for a client and have wrestled with the neccessary facts and figures to track in order to have reasonable metrics. Here’s a short list I’ve composed:

  1. Searches per Month – From Overture & WordTracker
  2. Daily Click-Throughs in Position 1 at Google & with Overture
  3. Conversion Rate per Term
  4. Visit Length per Term
  5. Avg # of Page Views per Visitor for Given Term
  6. Avg Sale per Conversion
  7. ROI Rate for Term
  8. Historical/Seasonal Fluctuation of Above Numbers

I’ll probably be adding metrics to track all the time, but at least with these as a starting point, I can attempt a coherent report to make sense of the data. I’m looking forward to starting a new campaign from the ground up, as maintenance and innovation have been in the driving seat over the last year.

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