Last week, I gave a 45-minute presentation at eMetrics London on a variety of analytics for SEO topics. The presentation slide deck is embedded below:
Metrics for SEO by Rand Fishkin (eMetrics London 2010)
The presentation went into more depth in person, but topics included:
Some basics:
- Measuring traffic against macro query growth
- Measuring against search market share
- Measuring against temporal trends
- Keyword selection based on traffic quantity, quality and difficulty of ranking
- Choosing keyword messaging to optimize conversion rate
- Tracking CTRs on search results
- Identifying crawl errors using a variety of tools
- Tracking rankings – when, where and why it’s useful
A handful of intermediate level tactics:
- Getting beyond “last-click” attribution
- Evaluating indexation for SEO
- Tracking vertical search results using filters
And some more advanced items:
- Evaluating metrics for predicting search results ordering and valuing links/content
- Applying metrics to improve your SEO
- Valuing social media together with search
- Discussing the relative impacts (both primary and second-order effects) that social has on rankings
Happy weekend everyone!
