seo

It’s the Crosslinking, Stupid

Do you or a client have a site that is ranking well in Google but is nowhere to be found on Yahoo? Does it keep you up at night? And even warm milk and watching CSPAN won’t help?

My manager, the great Al Scillitani (you know, the dude who complained that Adwords was giving him a headache and Google sent him some aspirin), says that whenever Google love/Yahoo negligence problem rears its ugly head, it’s almost always crosslinking.

But today, we realized a new client of ours was having this very problem but there was no obvious crosslinking among the sites. Until Al noticed that the site we’ve been tasked to optimize for was grabbing photos from another site the client owns. Could this be the secret key to unlocking such a dilemma?

Time, and cooperation of the client (that’s a whole other YOUmoz post), will tell.

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