The Truth About SEO
Popularity
Relevancy
Part 2: Understanding How SEO Professionals See The Web
10 Foot View (Individual Content Pieces)
100 Foot View (Web Page)
1,000 Foot View (Website)
10,000 Foot View (Web Network)
Part 3: Picking The Right SEO Tools
View Source
Search Engines as SEO Tools
Search Engine Provided Tools
On-Page SEO Tools
Linkscape
SEO Toolbars
Unix Terminal
Part 4: Learning How SEO Professionals Find SEO Problems
5 Minute SEO Audit
5 Minute Brand Reputation Audit
Identifying Search Engine Penalties
Performing Competitive Analysis
Note: Longer audit processes are included later in the book
Part 5: Learning How SEO Professionals Solve SEO Problems
I am keeping this a secret for now ;-p
(That Danny guy is a jerk…)
Part 6: Making Money with SEO Consulting
(Still a work in progress, I want the content to be more about how to make money and less about the consulting process. Which direction do you think I should go?)
The Consultant Advantage
Identifying SEO Goals
Identifying Priorities
How to Explain Advanced SEO Concepts to Clients
Working With Large Scale Websites
Part 7: Getting to Know The Greatest People in The World (SEO Industry)
Brief History
Understanding The People Behind The Industry
The Importance of Knowing Who is Who
Part 8: Resources That Are Worth More Than The Price of This Book
I am keeping this one a secret for now too ;-p To make up for the sensationalist title, I will spill the beans a little bit and say that one of the chapters will be a compete and annotated SEO audit just like the ones I do for major clients at SEOmoz.
(Note: All of this is subject to change and hopefully improvement)
