Enjoy!
Keywords & Content: Search Marketing Foundations
matthacker: “Every keyword you select should drive meaningful traffic to your site.” #sessj
Small Voices, Big Impact: Social Media for the Little Guy
lookadoo: Social Media is not easy! A lot of followers is not enough. You have to have something good that people want. @gregfinn #sessj
Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising
balibones: #SESSJ In Death of Last Click Attribution session. Tracking, gathering data and analyzing it is going to get much more complicated. Damn.
Duplicate Content & Multiple Site Issues
InboundMarketer: A little more than a 1/3 of the web is dup content according to yahoo-wow #sessj
suzukik: Does canonical tag work across hosts: Yes #sessj
Igniting Viral Campaigns: Leveraging Consumer-Generated Content
balibones: #SESSJ – Viral campaign session lesson #1: Don’t polish turds.
Google Convert Your Visitors to Customers
PacificWebDept: per Google worst experience you can give to users in search is zero search results, pay attn to your analytics #sessj
Landing Page Testing & Tuning
schachin: Sweet spot for long form sales letter are self-help products for under $30. Frm @Tim_Ash at #sessj
schachin: Put txt lnk below btns 2 avoid ‘button blindness’, btn color only matters if brand color, txt should answer ‘I want to’ @tim_ash #sessj
imeldak: What’s the best way of testing your landing page? Ask your audience #SESSJ
sagerock: Tim Ash: “Your web site visitors should design your landing pages.” #sessj
Facebook Ads: Reaching Prospects Earlier In The Decision Cycle
pixum_affiliate: Facebook targeting: Think about the interests of your potential customers #sessj
jennstafford: promo codes or discount mentions have been shown to work better than % off for fb ctr #sessj
mediafortemktg: #sessj Reaching target audience through Facebook, they now have great reporting and testing tools, create tracking URL for conversion
Four Paths to Success in a Tough Travel Economy
jennstafford: link to benu’s travel industry presentation: cli.gs/sessj09 #sessj #ses
mariacorcoran: Key for Hotels in this economy, don’t drop rates rather create perceived value promotions and promote those on the site & Paid Search #sessj
Hallie_Janssen: Hotel and Travel Session: Get name and contact info before you give them rates. Then remarket to them later if they don’t book #sessj
adamcohen adamcohen: Low hanging fruit: Look for little things that matter to your customers, these are the things they’ll talk about. Ex: Wifi in hotels #SESSJ
Omniture You are Multi-Channel, but Your SEM Vendor Isn’t!
mikedelgado: Use negative keywords when using broad match terms in your PPC campaigns (especially w/ keyword insertion) #ses #sessj #omniture
Social Media: Managing Conversations and Reputations When the User Is In Control
imeldak: Yesterday, search was king. Today, social media matters. Use these together to play a part in success & drive traffic to your site #SESSJ
JanetJoz: clik to purchase is very rare in soc media…other measures needed-referral traffic/RSS, community subscription, UGC good & bad #sessj
Hallie_Janssen: What’s the ROI of social media? What’s the return on ignoring? Nicely said! #sessj
The BuyerSphere Project: Understanding B2B Buyer Patterns
JanetJoz: in B2B buying there is NO REWARD it’s just about risk avoidance; the more risk the more trust you need to build FACE TO FACE #sessj
Real World Multivariate Testing
mikedelgado: Jim McDonald, Online Marketing Manager at Match.com says that in 1 month of testing they received 10% lift in subscription #sessj
Social Media: White Hat vs. Black Hat
waworld: User generated content is huge because consumers sometime know more about products than employees do #sessj
florian_ferras: ghost writing can be dangerous: imagine a ceo is asked about a comment he ‘wrote’ on twitter and he never did #sessj
waworld: The role of social media in PR has doubles their workload, however PRs need to increase level of knowledge of their client’s business #sessj
MarkJackson: White hat black hat social media. Seems the more we discuss SEO and SMM, it all boils down to content. How many copywriters at #SESSJ ?
balibones: #SESSJ – Social Media whitehat VS blackhat – So far lesson is that the truth is much more gray. And that’s OK as long as you DISCLOSE.
schachin: “Some things are not Black Hat or White Hat – they are just dumb!” lol ! #SESSJ
Twitter was a bit whacky today. At one point the search was running about 45 minutes behind, which doesn’t help when you’re trying to put together a Twitter roundup. 🙂 That aside today was a great day for tweets, and I’d love to hear if there was one that stood out for you. Also, do you find that the tweets represented the session accurately (if you were there that is).
See ya’ll tomorrow when I’ll have information on the best part of going to a search conference!
