Campaign Management
The following are articles on how to improve your campaign, tips, tricks and campaign advice.
Best of class: starting a PPC campaign from scratch by Rimm Kaufman
The rest:
Tools
Here are a few handy PPC tools to streamline your processes.
Best of class: Search Light Digital’s PAM-VAR Tool. It’s neat and handy and lets you efficiently run your tests.
The rest:
Landing Page Advice
Of course, PPC management is only one part of the process. You need to make sure that you’re sending the traffic to a page which is working hard for you. How do you go about testing that? What should you improve on your landing page? All below, my avid reader!
Best of class: Copyblogger does a comprehensive roundup of their own stuff on landing pages. Essential reading.
The rest:
Headline Tips From The Dali Lama
See what I did there? Headlines are important. They need to grab your attention, and never more so than in PPC.
Best of class: Google Lady shares some really in depth things to try with headlines for PPC along with detailed examples
The rest:
Maths
When you’re running PPC campaigns, maths comes in handy. There’s actually surprisingly little written about this, I was expecting to find more. Please chip in with your own links in the comments. No best of class since there’s only 2 links!
Analytics
Tracking, tracking, tracking. If you can’t measure it then what good is it?
Best of class: hack Google Analytics to show actual search queries for broad match AND find the referring domain (useful for SEO too)
The rest:
Other
Here are all the other articles I didn’t think really fit into any other categories. Some general stuff, stats, rapping, etc. All worth checking out.
