seo

The Top Converting Sites on the Web

The Top Converting Sites on the Web

An article from the DMA (Direct Marketing Association) shows us the sites with the highest conversion rates on the web (among major, non brick-and-mortar retailers). The report’s list is the most important piece, which I’ll replicate here:

Top 10 Online Retailers Based on Conversion Rate
February 2005 eCommerce Site / Conversion Rate (%)

QVC 16.3
Lands’ End 14.8
sportsmansguide.com 13.5
FTD.com 13.4
llbean.com 13.4
Amazon 12.8
Coldwater Creek 12.7
eBay 12.3
Yahoo! Shopping 12.1
proflowers.com 11.8

Source: Nielsen//NetRatings MegaView Online Retail, April 2005

It’s shocking to me that the top online conversion rate’s traffic is driven through an entirely non-web medium – television…

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button