I know it’s late, but this post from Todd is inspiring – 21 Tips for Better Online Credibility. My favorite is #21:
21. Have a freakin’ sense of humor
…Take time to laugh, poke fun at yourself, and make others laugh as well. Show people that you’re human and not a corporate drone. Not only is it good for your soul…it’s good for credibility and your business.
Amen, brother.