Dr. Pete Meyers of UserEffect drops by the studio this week to teach us some incredibly valuable tactics for e-commerce site architecture.
E-commerce folks know that once you get up to thousands (or even millions) of products, it can be difficult to make sure the bulk of your juice goes to your most profitable products, while still getting long-tail traffic for the rest of your inventory. Pete shares some great tricks for large-site architecture that will help you focus your traffic and rankings on your top items, while maintaining visibility for your whole catalog.
SEOmoz Whiteboard Friday – Architecture for Commerce with Dr. Pete from Scott Willoughby on Vimeo.
