Our Week o’ Whiteboards keeps chugging along with today’s interview of Acquisio President, Marc Poirier. Acquisio has some of the best PPC management software out there (PRO members get a nice discount, wink) so Marc knows a thing or two about what it takes to keep a large PPC campaign organized, under control and manageable.
If you run or manage a paid campaign, you’ll definitely want to hear what Marc has to say. Without further ado, here’s Marc and Rand, from the SMX West Exhibit Hall.
PS-Watch for a special, unintentional cameo by “Bookworm-SEO,” Gab Goldenberg.
