Yahoo! is promoting, on their homepage no less, a video contest where users send in their favorite short videos – the promotion specifically features one of a bulldog riding on a skateboard. The videos are then considered for an award named the “Yammy” in several different categories.
As much as I love promotion via tactics like awards and creative, user-submitted content, this one’s a bit cheesed out for me. I’m sure Yahoo! will have success with it, though. Note the double use of the new Yahoo! video search bar on the promotion page – very wily…
