This week I’m at SES San Jose covering the conference for SEOmoz. I’m a one woman show so I’m putting my multi-tasking skills to the test! Obviously I can’t make it to every session, or cover every track. Plus there are many others live blogging the event (Check out Bruce Clay’s coverage and Search Engine Roundtable). So, how can I make sure the SEOmoz community gains as much information as possible from this conference? Reuse other people’s content, that’s how!
People are tweeting from the conference sessions using either #SESSJ or #SES hashtags and giving up some great information they’re learning. Now, you could fish through the results yourself or you can read through the tweets below and learn some great, actionable information. I looked for tweets that gave us something new or reminded us of things we often forget.
So here goes…
(These are more or less in order by time but a few may be out of order… don’t shoot me. :))
Overheard at SES San Jose on Tuesday, August 11, 2009
imeldak: Theme already developing at this year’s #SESSJ conf: It’s not about the tools & technology. It’s about understanding the users & peop
Search: Where to Next?
Pabu01: #sessj PevanLI: From our research for Toyota it shows that adding mobile to your online campaign provides more than 40%lift on branding.
BrentDPayne: Go Stephan Spencer!! Just touched on the point of needing critical mass to get proper inbound links. He kicks ass. #ses
SearchQueen: Interesting that the discussion about the future of search keeps coming back to the enormous impact of social media. #sessj
How to Optimize for Search & Engage the Community
The Next Wave for Online Video
waworld: Video SEO Tip, take one of your best ranking pages and add embed a YouTube video to receive additional benefit #sessj
michaelbonfils: YouTube reports 1700% increase in mobile video uploads. There is a hidden opportunity here! Think about it. #sessj
coreyperlman: nobody makes it to the end of a video. don’t put call to action at the end. Gregory Markel #SESSJ
The View From the CMO’s Office
matthiasblume: “50% of today’s CMOs were brought in to fix a broken marketing machine.” – Liz Miler, VP, CMO Council #quote #sessj #sescmo
Creating a Web Analytics Culture
How to Turn Your Web Analytics into a Money Making Machine
aspeyer77: Conversions > site > sale are more important than impressions. do what it takes to turn an impression into a conversion. #SESSJ
matthacker: From Avinash… Bounce Rate = I came, I puked, I left #sessj
AdvertisingGeek: @avinashkaushik is hilarious. First rule of paid search: Don’t suck! #SESSJ
Turning the Social Web Into Real ROI
Garrett66: Best facebook ads have questions and/or are written in the third person. From facebook’s @tkendall. #sessj
aspeyer77: FB Fan page can be as successful as websites, ignoring social media is not an option #sessj
Don’t Call it a Comeback: Semantic Technology and Search
SEO Tools of the Trade: What’s in YOUR Toolbox?
leeodden: @graywolf: use SEO/social tools that automate & fit w/in your workflow, enable multiple accts & are SE compliant #sessj
JohnWEllis: Quarkbase.com, ChangeDetection.com, CrazyEgg, BackType, Twitter Hawk and Google Alerts – recommended by @graywolf #sessj
JohnWEllis: “Big difference between data and wisdom” – @bruceclay #sessj
Extreme Makeover: Conversion Edition
shawnafennell: Make sure to test your website on Safari! Its gaining usage with the Iphone expansion from @thegrok #ses
CopperConf: #sessj – Extreme site makeover – Don’t confuse your customers, make the process of buying clear and easy. – http://bit.ly/VahSH
warpdesign: Leverage the “statistics and Data” tab on others YouTube videos to gain insight on how/when they go viral #SESSJ
belasco: Lots of talk about conversion attribution and assist keywords at #sessj
The Adaptive CMO: A New Paradigm for Digital Marketing
schachin: Brian Featherstone’s 4 P’s Price, Place, Product, Promotion – Changes now to Experience, Every Place, Exchange, Evangelism #SESSJ
Launching a Global Website
michaelbonfils: in some situations, English translated content does not make sense, according to @turbotodd. For example, technical manuals. #sessj
schachin: Google is always asking for your permission when using your location for local search – WILL NEVER auto do it without permission. #SESSJ
Whew!! That’s a lot to take in. There were tons of retweets, promotional tweets and fun/goofy tweets that I left out. Perhaps I’ll put a compilation together of the fun tweets. For example, the biggest drama going on today was the fact that Matt Cutts got a new haircut and no one recognized him for quite a while. Not necessarily actionable information, but definitely fun to stay on top of.
Please let me know if there are any specific tweets I may have missed. See you all again tomorrow!
PS. Please say hi if you see me! I can sometimes be shy. Unfortunately I don’t have yellow shoes or anything like that, so it will be like picking a needle out of a haystack. 🙂
