An article from the DMA (Direct Marketing Association) shows us the sites with the highest conversion rates on the web (among major, non brick-and-mortar retailers). The report’s list is the most important piece, which I’ll replicate here:
Top 10 Online Retailers Based on Conversion Rate
February 2005 eCommerce Site / Conversion Rate (%)
QVC 16.3
Lands’ End 14.8
sportsmansguide.com 13.5
FTD.com 13.4
llbean.com 13.4
Amazon 12.8
Coldwater Creek 12.7
eBay 12.3
Yahoo! Shopping 12.1
proflowers.com 11.8
Source: Nielsen//NetRatings MegaView Online Retail, April 2005
It’s shocking to me that the top online conversion rate’s traffic is driven through an entirely non-web medium – television…
